Swire Hotels and Swire Restaurants Collaborate with Cathay Pacific in Launch of Besty Beer
In support of Cathay Pacific’s recent launch of Betsy Beer, the world’s first hand-crafted bottled beer specially brewed to be enjoyed at 35,000 feet, Swire Hotels and Swire Restaurants are collaborating with Hong Kong’s home carrier to deliver exceptional offers along with this innovative product.
With the quality of inflight dining as the heart of the concept, Betsy Beer embodies Swire Hotels and Restaurants’ core values of quality taste and exceptional experiences. The first of its kind, this high altitude beer fuses science and traditional brewing methods. It perfectly blends a careful selection of Hong Kong and UK-sourced ingredients, such as “Dragon Eye” fruit and Fuggle, a revered hop and a mainstay of traditional British craft ales, to give the unique characteristic of the beverage with a pleasingly earthy and full-bodied flavor.
While cabin pressure and altitude affects passengers’ taste buds, Betsy Beer is crafted to taste great in the air and on the ground. It will be available at ground level in Hong Kong and Heathrow in the airline’s lounges as well as in selected Swire-owned restaurants, including Café Gray Deluxe, Sugar (Bar.Deck.Lounge), Mr & Mrs Fox, The Continental, Plat du Jour and Public, starting 1 March 2017 for a limited time, in addition to Cathay Pacific flights operating on routes to the UK.
With a collective goal of providing guests with unforgettable memories and to enhance the Betsy Beer experience, Swire Hotels and Swire Restaurants have joined hands with Cathay Pacific in launching an Instagram giveaway with luxurious prizes, including a pair of Business Class tickets to the UK (London Heathrow, London Gatwick or Manchester) by Cathay Pacific, a one night weekend stay in an Upper Suite with breakfast for two at The Upper House (valued at HK$25,000), a dinner for up to 12 guests at The Den (2/F) of Mr & Mrs Fox (valued at HK$10,000), a one night weekend stay in a Harbour View Room with breakfast and dinner for two in EAST, Hong Kong (valued at HK$5,261), and more dining offers from The Continental, Plat du Jour and Public Restaurant at One Island East.
For a chance to win one of the many amazing prizes, simply upload a photo with Betsy Beer to Instagram from now until 31 March 2017, captioning what you like most about the beer and hashtag #betsybeer as well as the venue accordingly (#CafeGrayDeluxe / #sugarhongkong / #mrmrsfoxhk / #thecontinentalhk / #platdujourhk / #publichongkong)*. Winners will be selected based on their creativity and result will be announced on 7 April 2017 via Cathay Pacific Instagram account.
For more information, visit cathaypacific.com/betsybeer
* Terms and conditions apply.